Kim Kardashian’s shapewear brand, Skims, has taken a step forward by venturing into the realm of men’s underwear. This groundbreaking move was recently announced in a star-studded campaign featuring renowned athletes such as Nick Bosa, Shai Gilgeous-Alexander, and Neymar. Skims had previously introduced unisex styles through its Boyfriend Collection, but this marks the first time the brand has delved into creating exclusive items for men. This decision was largely influenced by feedback from Kim’s brother, Rob Kardashian, who found the initial unisex offerings unsatisfactory.
Upon realizing the demand to cater to men’s needs, Kim Kardashian embarked on a meticulous three-year journey to create a comprehensive range of menswear. The result, set to be released on October 26, comprises three distinct fabric-focused collections: Stretch, Cotton, and Sport. These collections are designed to meet individual preferences and range from lightweight options to performance-enhancing attire. The Sport collection holds particular significance for Kardashian as it draws inspiration from her personal experiences of engaging in sports activities with her children.
Kim Kardashian’s Skims has gained fame for its star-studded campaigns, and the foray into men’s underwear is no exception. In this campaign, sports stars like Nick Bosa and Neymar can be seen putting the sporty styles to the test. Bosa elegantly showcases the white Men’s Tank and the Men’s 3″ Boxer Brief while throwing a football, while Neymar exhibits the Sport T-Shirt and Boxer Brief while passionately kicking a soccer ball. Additionally, Shai Gilgeous-Alexander models some of the brand’s warmer styles, such as the Men’s Sport Legging.
Skims’ men’s underwear line offers a diverse range of options, accommodating various body types. The prices of these products range from $16 to $54, ensuring affordability for different budgets. The collections are available in sizes ranging from XS to 5X, aiming to cater to a wide array of consumers. This inclusivity is a recurring theme throughout Skims’ approach to shapewear and now extends to men’s underwear as well.
The expansion of Skims into the men’s underwear market reveals a significant evolution in Kim Kardashian’s sartorial journey. Initially known for her reality TV fame, she has successfully transitioned into the world of fashion and now prides herself on creating comfortable and stylish clothing for individuals of different genders. This bold move not only demonstrates Kardashian’s commitment to inclusivity but also positions Skims as a trailblazer in the industry.
Skims’ entry into the realm of men’s underwear signifies a significant milestone for Kim Kardashian and her brand. The extensive three-year process undertaken to create this groundbreaking line demonstrates Kardashian’s dedication to meeting the demands of her customers. With its diverse range of collections and affordable pricing, Skims’ men’s underwear line promises to be a game-changer in the market. By enlisting renowned athletes for their campaign, Skims ensures that their brand remains synonymous with star power and style. As Kim Kardashian continues to make her mark on the fashion industry, the world of men’s underwear will undoubtedly never be the same again.